PRODUCT LAUNCH
GovText™
Landing page, email marketing campaign, and infographic for a SAAS company specializing in constituent communication.
Background
The COVID-19 epidemic has forced many local and state governments to find a faster, more efficient way to communicate with their constituents.
Proposal
Support an already existing online advertisement campaign with 2 unique landing pages tied to different customer types, manage a drip email marketing campaign, and provide support materials to assist with onboarding.
Result
A custom WordPress landing page, a custom microsite using the product name as the domain, a 7-week email marketing campaign, and an infographic.
