EMAIL MARKETING CAMPAIGN. REBRAND.
Cedric Richmond
Email Marketing Concepting, Design, and Development for a U.S. Congressman.
Background
The client was overdue for a brand refresh for email marketing efforts. Our research shows that a majority of users opening the Congressman’s email newsletter were doing so from a mobile device.
Proposal
Develop a sleek, mobile-first email marketing template for the Congressman that prominently displays imagery from the 2nd CD of Louisiana. We also wanted to feature important CTA’s to help grow the Congressman’s list of subscribers as he headed into the election season.
Result
A marked uptick in views and interactions within the first months of use, including a 75% increase in subscribers over the previous campaign before the template update.
